Careful Industries
We understand the social impact of technology, shape new futures, and design policies for a more equitable world.
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What we do and how we do it
Careful Industries is a research and foresight studio.
Our research makes visible the current and future consequences of social and technical change, and we design and deliver technology policy, governance and training solutions that centre equity and social justice.
We bring a combination of multi-disciplinary research, horizon scanning, communications expertise, strong networks, and practical technology experience.
A Careful Approach to AI
Overwhelmed by AI?
We offer training and strategic development services for teams and organisations who want to cut through the hype, get to grips with AI, and develop socially responsible strategies.
Find out more >
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Digital Identity in the UK
A rapid response study undertaken during summer 2024, drawing together a map of known Government digital identity initiatives with the results of nationally representative public polling.
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AI in the Street
How does AI show up — or not — in the street? Investigating how civic AI policy impacts the urban environment by scoping everyday observatories for public engagement with connected and automated systems.
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Stewarding Meaningful Innovation
Engineering and stewardship for a sustainable, inclusive economy. This foresight report for the Royal Academy of Engineering examines the role of engineering in solving complex, “superwicked” problems.
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The Networked Shift
A creative industries foresight study, exploring the impact of digital culture and technologies on the creative industries. Identify three sticking points that create barriers to innovation.
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A Thousand Cassandras
A report for Open Society Foundations, exploring the connections between foresight and digital power.
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Web 3 and the Global Goals
Careful Industries has been working with the Frontier Tech Hub to understand how — and, indeed, if — Web3 might be deployed to help solve some of the world’s greatest challenges.
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Report: Belonging, Care and Repair
A glimpse of three alternative worlds in 2036: worlds demonstrating possible, plausible and just futures for Civil Society. Neither utopian nor dystopian but somewhere in between; a little like real life, but fifteen years ahead.
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Report: A Constellation of Possible Futures
Setting the direction for the Civil Society Foresight Observatory. What does foresight look like in the third sector?
Our Values
Care is the organising principle for everything we do: care for and about people and the planet, combined with a rigorous and diligent approach to investigating uncertainty.
We are constantly learning, always curious, and strive to be inclusive and accepting.
We champion patient innovation, inclusive growth, and feminism for the 99%.
We are wayfinders not competitors.
“Living successfully in a world of systems requires more of us than our ability to calculate. It requires our full humanity – our rationality, our ability to sort out truth from falsehood, our intuition, our compassion, our vision, and our morality.”
Our Recent News
Who are we?
Careful Industries was started by Rachel Coldicutt in 2019, and has grown to be a team of seven and a network of freelance associates.
We have a not-for-profit sister organisation, Promising Trouble, which is an experiment in redistributing the power of data and digital technologies: sharing knowledge, capabilities, and connectivity to build community-driven alternatives to Big Tech and platform power.
Our mission for 2022 to make sure more people have the chance to shape, inform and create new technologies — and so Careful Industries is growing. We’ll be posting job opportunities throughout the year.
We’re always looking for partners, collaborators, and interesting people. Get in touch if you’d like to work together.
Making the Internet better, one t-shirt at a time.
All proceeds go to Save the Children Gaza Relief Fund.
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Just Enough Internet
Everything comes with added Internet these days, but how much is the right amount? Buy a t-shirt and support the Save the Children Gaza Relief Fund.
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Occupy Technology With Love
Let's start by radiating positivity on our endless video calls. Buy a t-shirt and support the Save the Children Gaza Relief Fund.
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For the 8 Billion
AI needs to work for everyone, not just a few tech billionaires. Buy a t-shirt and support the Save the Children Gaza Relief Fund.