About Careful Industries
Founded by Rachel Coldicutt OBE in 2019, our work understands and anticipates the social impacts of technologies.
Our mission is to make technology work for 8 billion people, not just 8 billionaires.
Our Values
Care is the organising principle for everything we do: care for and about people and the planet, combined with a rigorous and diligent approach to investigating uncertainty.
We are constantly learning, always curious, and strive to be inclusive and accepting.
We champion patient innovation, inclusive growth, and feminism for the 99%.
We are wayfinders not competitors.
“Living successfully in a world of systems requires more of us than our ability to calculate. It requires our full humanity – our rationality, our ability to sort out truth from falsehood, our intuition, our compassion, our vision, and our morality.”
Rachel Coldicutt
Founder and Executive Director
Rachel Coldicutt is a researcher and strategist specialising in the social impact of new and emerging technologies.
She was previously founding CEO of responsible technology think tank Doteveryone where she led influential and ground-breaking research into how technology is changing society and developed practical tools for responsible innovation. Prior to that, she spent almost 20 years working at the cutting edge of new technology for companies including the BBC, Microsoft, BT, and Channel 4, and was a pioneer in the digital art world.
From 2020-2023, Rachel served as a non-executive director at Ofcom and her current advisory roles include the UNESCO High-Level Expert Group on Ecosystem-Level Transformation, Clarion Housing Group, the AHRC Digital Good Network, and the Creative Industries Policy and Evidence Centre. In 2019, Rachel was awarded an OBE in the New Year’s Honours for services for the digital society.
She writes a regular newsletter, Just Enough Internet, and is working on a book on careful innovation.
Careful Trouble author and contributor crediting policy
This policy has been created to provide guidance for crediting the people that author and contribute to all of our outputs. It is designed to ensure that everyone who contributes is recognised, and that we do this transparently and fairly.
Written by Anna Dent, Head of Research, with input and sign-off from the whole Careful Trouble team.
Promising Trouble
From 2021-2025, our sister social enterprise Promising Trouble put community power at the heart of technology.