Privacy Notice

Who are we?

This is the website of Careful Industries Ltd. (Company reg. 12102762) whose registered office is 7 Bell Yard, London, WC2A 2JR.

The data controller for your personal data when you visit this website is Careful Industries Ltd. (ICO registration number ZA938206).

We share all our staff and infrastructure with our not-for-profit sister company, Promising Trouble Ltd., so your data and information will be shared between the two companies. Promising Trouble Ltd. is therefore a data processor for Careful Industries Ltd

Careful Industries works to the same privacy practices as Promising Trouble.

What data do we collect, and why?

Contacting us

If you contact us via the website contact form or email, we collect your email address, name and any other information you choose to include in a message to us..

We collect this information so that we can respond to your enquiries.

The lawful basis for this is consent, as we ask you to indicate you’re happy for us to respond when you fill in our contact form, and legitimate interest: it helps us find new clients and opportunities for work, and it helps you get answers to your questions about our activity, or understand if our services are a good fit for your needs.

Taking part in research

If you choose to take part in any research projects that we are running, we may collect data as part of surveys, interviews or other research activities.

We collect this information so that we can understand opinions, research behaviours and write accurate research reports.

The lawful basis for this will always be consent: we will inform you of the data we collect at the point of collection, your rights in relation to that data, our responsibilities around that data collection activity, and we will ask for and record your specific consent to that activity.

How do we use and store your data?

If you fill out the contact form, this data will be passed to Squarespace’s servers, which will then send an email to hello@careful.industries that includes your email address and any information you choose to share with us. The email may be forwarded to the most relevant member of the team so they can reply to you.

We delete data and emails received via the site after 12 months. If we have a continuing relationship with you, we will review the data we hold about you annually, and delete it when we no longer need it to work with you.

This website is built using Squarespace, which stores data in data centres across the United States. We have agreed to their Terms of Service, and to their Data Processing Addendum. This is their Privacy Policy.

We use Adobe Fonts and Google Fonts on the site; neither service sets cookies, and limit their data collection to that necessary to serve and display the fonts on our site.

We may also embed content from third party social sites, or from Google Documents.

Our email is provided by Google Cloud EMEA; this is their statement on GDPR.

Our mailing list is provided by Buttondown. This is their privacy policy.

Squarespace, Adobe and Google are Data Processors, as they manage the data from these tools on our behalf, governed by the contracts we have with them, and their terms of service and privacy policies.

How we use cookies

We use essential cookies to help our website work properly, including one which stores your consent to our use of these essential cookies.

Squarespace’s analytics, activity log and performance cookies have been disabled, but Squarespace uses functional and required cookies to keep the site running. Find out more about functional and required cookies.

Using Cookies helps us to:-

  • remember if you’ve ticked the cookie opt in!

  • make forms work properly on the site

You can find out more about the cookies that Squarespace sets, what they do, and how long they persist in their Cookie Help Area and Cookie Policy.

We may also embed content from social media sites like Instagram, YouTube, Vimeo or Twitter. These sites may set their own 3rd party social cookies. If you disable them, this embeded content might not work properly.

The ICO Website has good information about what cookies are, and how to opt out of them in your browser and across other websites.

Your data protection rights

Under data protection law, you have rights including:

Your right of access - You have the right to ask us for copies of your personal information.

Your right to rectification - You have the right to ask us to rectify personal information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.

Your right to erasure - You have the right to ask us to erase your personal information in certain circumstances.

Your right to restriction of processing - You have the right to ask us to restrict the processing of your personal information in certain circumstances.

Your right to object to processing - You have the the right to object to the processing of your personal information in certain circumstances.

Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.

You are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you.

Please contact us at hello@promisingtrouble.net if you wish to make a request.

How to complain

If you have any concerns about our use of your personal information, you can make a complaint to us at hello@careful.industries.

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address:           

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Helpline number: 0303 123 1113

ICO website: https://www.ico.org.uk

Terms and Conditions

Thank you for visiting Careful Industries. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Careful Industries’ relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘Careful Industries’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 7 Bell Yard, London, WC2A 2JR. Our company registration number is 12102762, registered in England and Wales. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

The content of the pages of this website is for your general information and use only. It is subject to change without notice.

Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.

Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.

This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice or any open licensing terms shown clearly against the material, which forms part of these terms and conditions.

All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.

Unauthorised use of this website may give rise to a claim for damages and/or be a criminal offence.

From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).

Your use of this website and any dispute arising out of such use of the website is subject to the laws of England, Northern Ireland, Scotland and Wales.